America’s leading beverage companies, working with the Alliance for a Healthier Generation and the Clinton Foundation, have set a new goal to reduce beverage calories consumed per person by 20% by 2025.

The initiative leverages their marketing, innovation and distribution strengths to increase access to beverages with reduced calories, promote calorie balance and moderation where consumers purchase products, and focus on communities where the effort can have the greatest impact. It’s the single-largest voluntary effort by an industry to help fight obesity.

Learn more by accessing the Delivering Choices for Balance web site and talking with your local Hoosier Beverage Association (HBA) distributor to discover what they can do to assist you and your community in fighting obesity. It seems fitting for the Wellness Council of Indiana to team up with the HBA to encourage such a balance.

As Indiana continues to rank at or near the bottom when it comes to health statistics such as smoking and obesity, it’s refreshing to see organizations like Coca Cola, Pepsi, Dr Pepper, Snapple, RC Cola and others step up and pledge their commitment to making our state healthier. This is especially true as it relates to calorie intake and burning calories. The more calories you consume, the more physical exertion you must deploy in order to keep those calories from becoming weight gain.

A sedentary lifestyle combined with large food and beverage portion sizes is causing these epidemic-like obesity statistics. Keep in mind that it’s OK to enjoy a soda if your portion control has remained moderate and you’ve been very active that day. Of course we encourage water consumption as your first choice, but the key is to balance your total caloric intake with movement throughout the day.