“A picture is worth a thousand words.”
That’s a phrase I’ve used and heard many times. One of the earliest known references to the expression is from a 1911 newspaper article in which editor Arthur Brisbane, speaking about journalism and publicity, noted, “Use a picture. It’s worth a thousand words.” In today’s world, I believe that the phrase, “A video is worth a million words” is a fitting update.
The communications methodologies we deploy to our customers, employees, friends and family must portray in a few seconds a thought that allows people to decide – based on past experiences – whether they elicit a positive or negative reaction. You must be very careful, for instance, with the words and images you use to garner a favorable response to your wellness initiative.
The image of a person exercising is a turn-off for some, even if you’re encouraging employees to be more physically fit. How is your wellness program portrayed? Is it only focused on fitness and nutrition? What else are you doing to help your employees accept a new, healthier habit? What are your best forms of communication? How can you incorporate new ways to spread the word about your wellness initiative? The Wellness Council of Indiana connects members with a variety of best practices. Call us to learn more.
Back to the important messages a video can convey, we’ve put together some of our favorites for you to view in this edition of It’s Good to be Well. Let us know if you like this new feature and are interested in seeing more. Also, what videos have inspired you? Please share.
It is good to be well!